I. Personally-Identifiable Information and Non-Personally Identifiable Information.

Better Conversations may collect two different types of information, Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”). PII that we collect is information that identifies you as an individual – and includes your name, address, telephone number, e-mail address, credit card information, billing address and shipping information. Non-PII is aggregated information, demographic information, IP addresses, user behavior data from web interaction metrics tools and other information that does not reveal your specific identity. PII and Non-PII may be collected anytime you access or use a Better Conversations website. PII and Non-PII may also be collected by Better Conversations during in-person discussions, telephone conversations, and electronic or other written communications. Better Conversations also collects information via cookies; blocking cookies may render you unable to access certain Better Conversations products, services, or websites.

Better Conversations uses PII to respond to your inquiries, provide you with services you have requested, keep you informed of services Better Conversations thinks may be of interest to you, and otherwise personalize your experience with Better Conversations, and other reasons. Better Conversations does not sell or lease PII about you to others, and may in some cases be liable for so doing under the Privacy Shield Framework outlined below. Better Conversations will provide your e-mail address to affiliates or users who refer you to us, or through whom you create a Better Conversations account. Better Conversations shares your PII with Better Conversations affiliates and third parties contracting with Better Conversations to provide services to you, including financial institutions, API integrators you have chosen, and other third party software services that you have chosen to assist you with your sales funnels. Better Conversations employees who design our databases and software, and those employees who provide you with customer service, along with our customer service software partners, also have access to PII as part of their job in providing services to You. Better Conversations may also share PII when required by law, or when you have expressly requested Better Conversations to do so. Better Conversations reserves the right to disclose and use your PII if Better Conversations believes it is necessary to: (a) respond to legal process, e.g., a subpoena; (b) respond to a law enforcement agency’s request; (c) enforce the Terms; or (d) protect the rights, privacy, safety, property, or operations of Better Conversations or third parties;

Because Non-PII does not personally identify You, Better Conversations reserves the right to use and disclose to third parties Non-PII for any purpose.

Better Conversations maintains reasonable physical, administrative and technical safeguards to protect PII from loss, misuse, or unauthorized access, disclosure, alteration or destruction. Better Conversations enforces its Privacy Policy via self-assessment.

Better Conversations reserves the right to change this privacy notice, which changes will become effective upon posting of the revised notice on https://www.betterconversations.com/privacy,or upon emailing of the changes to You at the email address You provided to Better Conversations, or as required by law.

II. Links to or From Other Sites.

Except where expressly stated by Better Conversations, Better Conversations is not affiliated or associated with operators of any third party websites that link to or are linked from any Better Conversations-maintained website. Better Conversations disclaims any responsibility for the accuracy or content of information found on third party websites that link to or are linked from any Better Conversations website. Better Conversations disclaims any responsibility for the security of any information (including without limitation credit card and personally identifiable information (“PII”)) that you may provide to any third party. Better Conversations reserves the right, at any time and in its sole and absolute discretion, to block links to any Better Conversations-maintained website through technological or other means without prior notice.

III. Information; Registration; User Names and Passwords

As a Better Conversations website user, you will be required to create an account with Better Conversations. You warrant that the information you provide Better Conversations is truthful and accurate, and that you are not impersonating another person. You are responsible for maintaining the confidentiality of any password you may use to access your Better Conversations account, and you agree not to transfer your password or User name, or lend or otherwise transfer your use of or access to your account, to any third party. You are fully responsible for all transactions with, and information conveyed to, Better Conversations under your account. You agree to immediately notify Better Conversations of any unauthorized use of your password or User name or any other breach of security related to your account. You agree that Better Conversations is not liable, and you will hold Better Conversations harmless, for any loss or damage arising from your failure to comply with any of the foregoing obligations.